We love Rodarte

Shot by photographer and video artist Todd Cole in the deserted grounds of the California jet lab that houses PayPal founder Elon Musk’s Space X initiative, this hallucinatory techno thriller stars Guinevere van Seenus wearing pieces from Rodarte’s S/S 2010 collection. Appearing in-season on new, LVMH-owned content site NOWNESS, the film invites consumers into the enigmatic, textured world of the Rodarte brand, blending art, fashion, mystery and science with visual impact and conceptual daring.